In celebration of the brand’s 20th anniversary in 2016, Jimmy Choo unveils MEMENTO, a capsule collection of shoes and accessories that pay tribute to the brand’s iconic red carpet legacy. A pioneer in the art of celebrity dressing, Jimmy Choo has been a consistent presence on the red carpet for two decades escorting a multitude of leading ladies at the Oscars, Golden Globes, Bafta and Grammys, as well as at other entrance-making moments of their lives.
“In celebration of our 20th anniversary, I have designed MEMENTO, a tribute to the entrance-making moments that have come to define Jimmy Choo style. The 20 shoes and bags comprising the capsule collection honour our legacy of high glamour looks – many of which have been played out over the years on the red carpet. Reimagined and designed for today, the collection is intended to thrill and delight in equal measure.”
Sandra Choi, Creative Director
For a final celebratory nod to exceptional glamour, Jimmy Choo’s 20th anniversary also introduces a limited edition accessories trunk created specifically to house the MEMENTO collection. The hand-made trunk is meticulously crafted from pale taupe galuchat embossed leather and incorporates individual drawers, each lined in suede and finished with a brass card-holder to accommodate a design sketch from the collection. The lid of the trunk opens to reveal an inlaid mirror and a number of smaller accessories drawers.
The trunk, complete with designs from the MEMENTO collection, will be on display at our 6th Floor from May 20th until May 28th, 2016.