For the first time in the history of our STEFFL Best Newcomer Award, young fashion talents from Germany and Switzerland, were admitted. Furthermore Tomaso Trussardi supports the professional jury as a special jury nember. This led to a high number of participants for the award 2014. The decision was difficult; therefore, for the first time in the history of the award, eight promising labels were selected. They will compete against each other in the semifinals. A prize money of 10.000 EUR, as well as a retail space at DISTRICT1 on floor 5 of the STEFFL Department Store are reserved for the winner.
“We looked closely at every submission, had long talks and discussions and decided on the following labels : Tim Labenda , Magdalena Adriane , Simon Barth Couture, Schirach + Rosenthal, Hvala Ilija , Alice M. Huynh , Katrin Kafka and MER “ says Thomas Köckeritz , Creative Director of Steffl Department Store .
In the next round (end of January) , the professional jury along with Tomaso Trussardi will select three finalists, who will present their collections at the gala evening at the Vienna Awards for Fashion and Lifestyle. The fashion shows are followed by the announcement of the Best Newcomer Award 2014 winner.