The new fashion season at STEFFL Department Store starts with the long-awaited launch the french brand Maje. Known for high quality materials, the ready-to-wear brand has established itself worldwide with more than 300 stores in the fashion capitals. The collection is now exclusively available on floor 5 in STEFFL Department Store.
Summer has reached an end and the holidays are over… but what if we could hold onto some holiday grace, the thirst for freedom within us, or even on us?
This is what Maje is offering this winter: a city spirit, but one which gives the impression of wide-open spaces. A relaxed yet eternally elegant look. A long belt embellished with pompoms, a huge poncho, and wool coats like a promise of warmth, so thick and comforting. Since it’s urban, it’s more modern than ethnic, more structured than functional. But whether through a cosy sweater, bold fringes creating a new romanticism, the timeless preppy, or the idea of a conceptual elopement to Manhattan, it is forever original, modern and chic. An obvious choice this winter.