With the invitation to create an artistic shop window for our department store, we offer young designers a unique platform in Vienna. Our store transforms into largest gallery space downtown, specifically targeting young and unconventional artists.
“Jugendstil 2014” by Otto Girsch
Otto Girsch is the latest international artist appointed by STEFFL – The Department Store, to create a work of art as a window display. In response to this challenge, Otto Girsch created several rooms within our windows. They display key elements of his modern interpretation of the typical Viennese Art Nouveau style.
“Art Nouveau is tied to Vienna just like Melange-Café to the Sachertorte. Even nowadays, this style is still omnipresent in Vienna.”