In spite of its single-minded purpose, Porsche Design has always had a two-pronged approach. On the one hand, it designs its own products in Zell am See – a process that has produced numerous design classics, notably watches and glasses. On the other hand, it works with the same passion and unwillingness to cut corners for industry. The Porsche Design brand sharpens its profile, raises brand awareness, creates desires. A virtuous circle of success. While its fame grows and grows, however, the company itself is physically tiny. Well into the 2000s, the company has less than 10 employees. And in all these years, there have been practically no business ties to the sports car maker up in Stuttgart. Two premium brands from one family united not only by a plethora of common interests but also the exact same target demographic, nevertheless act completely independently of one another.

Floor 0: Beauty & Accessories
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