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Launched in 1984 as a casual, outdoor collection ideal for week-ends, the label evolved rapidly over the years to become the brand with the specific identity we know today. Formal informality. Meaning a solution for the contemporary demand for garments that are practical and versatile, “town & country”, full of colour and elegantly feminine. Pieces that express the true concept of “utility de luxe”, anticipated by Weekend Max Mara throughout the seasons and that has since become a constant trend on runways. It’s about easy-chic fashion with a casual touch; a clever combination of glamour and sophistication matched by the label’s original sportswear DNA. It is all in the name of that “chic & free” allure, underscored by the choice of symbol used for the brand: A small, embroidered butterfly, printed or applied to the various garments - symbolising its basic concepts of lightness and freedom. The new collection can be shopped in our new Mara Mara Weekend Shop on Floor 2.
When you combine eclectic styles, “fashion fabrics” and surprising designs the result is the breathtaking new Dutch lingerie brand LoveStories. Exquisite individual pieces that can be mixed and matched, at Love Stories it's all about showcasing your personal style, allowing you to reveal who you are and what makes you feel gorgeous. Stylish and comfortable, sporty and romantic; all blended together in one lingerie brand. Discover the new summer collection in our Lingerie Atelier on floor 1.
In November 2005 at the tender age of 24, Lena Hoschek set up her own label in a cosy little atelier at the centre of the Old Town of Graz. Ever since, her name has been synonymous with a nostalgic return to traditional tailoring, classic designs and the ultra-feminine hourglass silhouette, without ever being conventional. A self-proclaimed “truffle pig” as far as fabrics are concerned, Hoschek is always on the look out for sumptuous textiles with a story to tell – a passion she has nurtured ever since she was a little
Radiant and sensual, Frederikke Sofie embodies the SS17 Maje girl through Tyrone Le Bon¹s lens. The campaign images were shot against a clear blue sky background and showcase the key pieces of the collection, which places great emphasis on printed, colourful and flowing or delicately structured dresses. The name Maje was chosen by the founder Judith Milgrom, as it is a combination of the initials of their beloved ones. Since 1998 the designer with Moroccan roots is composed feminine fashion that is descr
Discover the MyPlayFurla world with the introduction of a new interactive game that offers you the chance to personalize your iconic Metropolis bag. The myplayfurla installation allows you to select the bag’s body and flap amongst various Metropolis colours and patterns. The spring/summer 17 flaps are especially extraordinary as each of them is inspired by an exotic travel destination like China, Japan or Russia. This unique idea makes it easy for you to adjust your metropolis bag and try different style
In cooperation with WE ARE FLOWERGIRLS we shoot our new spring/summer collection. Have a look at the wonderful pictures and discover the current fashion trends. Credit WE ARE FLOWERGIRLS Fotos by Lupi Spuma
iBlues is a lovely, feminine brand featuring eye-catching shapes and colours. It is aimed at a young, bold and curious woman, who is very receptive to the world of fashion, loves being part of it and keeping up-to-date with the latest trends so as to be daring with her looks. The characteristic style, the attention to detail and the high quality fabrics are the main ingredients that make iBlues one of the leading brands for effortless glam. Founded in 1975 as a collection of coordinating items on knitwea
The Italian blogger Chiara Ferragni founded the brand in 2013, designing exclusive shoes and accessories that are sold in selected boutiques and department stores. The brand is renown for its iconic “Flirting” motif and it presents today playful yet stylish collections which combines inspirational elements from travels, music, pop culture and contemporary art universe. Chiara Ferragni shoes are 100% Made in Italy and they are created with genuine leathers and handmade sewings in the south of Italy, which is well known
Through long-term experience in producing exclusive shirts and blouses van Laack sets quality standards and is a synonym for craftsmanship, precision and attention to detail. Therefore van Laack products are characterized by high-quality materials,
The Maison Kitsuné collection infuses conventional designs with a playful Parisian upgrade. The label's distinguishable fox motive appears in various forms throughout the range, alongside graphic lettering. Subtle practical detailing rounds off the