Every family has long-standing traditions and little everyday rituals. Lucinda, Trussardi’s new bag for spring and summer, is named after one of the Trussardi family’s great passions: greyhounds, which have always been family pets and have always had names that start with L. Despite its structured shape, it looks like a soft bag with rounded corners. Worn carried by hand or slung over the shoulder, Lucinda comes in a larger version for everyday use or in a flirty, fun smaller format ideal for social events.
Deserts of the American West and life on the road inspired Gaia Trussardi, Creative Director of the brand, for the new “it” bag of the spring/summer 2014 season: the Trussardi Rider Bag, which was given this name because it resembles a horse saddle. The brand’s new must-have bag was designed to accompany the Trussardi woman who, with her cosmopolitan soul and urban attitude, is always on the go, whether she’s rushing through the city’s hectic streets or exploring deserted roads in the midst of unspoiled nature. Shop the new collection now exclusively at STEFFL Department Store Vienna.