JEUNE PREMIER

Jeune Premier defines a distinctive vision of children’s accessories shaped by creativity, craftsmanship and expressive design. Founded in Belgium in 2012 by Hélène Fransen, the brand is internationally recognised for its premium school bags that combine exceptional quality with a bold, fashion-inspired aesthetic. Originally created at a kitchen table for her son, the first design quickly evolved into a global success — redefining the traditional school bag through colour, storytelling and individuality. Blending ergonomic functionality with refined materials and imaginative detailing, Jeune Premier creates school accessories designed to support everyday use while allowing children to express their personality with confidence and creativity.