KJUS

KJUS is a premium sportswear brand founded in 2000 by Olympic alpine ski champion Lasse Kjus, created with the ambition to redefine performance apparel through innovation and precision. Originally developed in Switzerland, the brand combines athletic expertise with advanced material technology, setting new standards in technical ski and golf wear. Driven by a focus on freedom of movement and climate control, KJUS is known for pioneering stretch fabrics and high-performance constructions that enhance comfort in demanding conditions. Each piece is engineered to support performance while maintaining a clean, refined aesthetic—bridging functionality with a modern, elevated design approach. Today, KJUS represents a new category of premium sportswear—where innovation, craftsmanship and athletic insight come together to create technical apparel designed for both performance and a sophisticated, active lifestyle.