LOOOPS

LOOOPS is an Austrian fragrance manufactory based in Salzburg, dedicated to creating natural room fragrances inspired by the calming presence of nature. Founded by Markus Niederfriniger and Julia Schliefsteiner, the brand developed from a small handcrafted candle project into a contemporary lifestyle label recognised for its refined, mindful approach to scent and atmosphere. At the heart of LOOOPS lies a philosophy of reduction and authenticity. Scented candles, reed diffusers and fragrance compositions are handcrafted in Salzburg using 100% pure essential oils and plant-based waxes, consciously avoiding synthetic fragrances and unnecessary additives. The collections are shaped by natural landscapes, aromatherapy principles and quiet rituals of everyday life. Defined by minimalist aesthetics, sustainable craftsmanship and sensory depth, LOOOPS creates fragrances that subtly influence mood and atmosphere while bringing a sense of calm and balance into modern living spaces. The result is a contemporary interpretation of home fragrance—where nature, wellbeing and design come together with understated elegance.