STEFFL Lingerie

Floor 1

LOVE STORIES is an Amsterdam-based lingerie and lifestyle brand founded in 2013 by Dutch interior stylist Marloes Hoedeman. Created from the desire to challenge traditional lingerie conventions, the brand introduced a more playful, fashion-driven and comfort-oriented approach to intimates—designed by women, for women. Defined by expressive prints, unexpected colour combinations and a feminine mix-and-match aesthetic, LOVE STORIES reinterprets classic lingerie silhouettes with a lighter, more personal perspective. Bralettes, briefs, loungewear and swimwear are designed to combine comfort with individuality, encouraging self-expression through pieces that feel relaxed, modern and effortlessly wearable. Rooted in the belief that “life is too short to wear boring lingerie,” the brand blends Amsterdam creativity with a contemporary lifestyle mindset. LOVE STORIES represents a modern form of premium lingerie—where confidence, comfort and personality come together in collections that move naturally between underwear, loungewear and everyday fashion.