MAAP

MAAP is an Australian premium cycling apparel brand founded in Melbourne in 2014, recognised for redefining performance cycling wear through the intersection of technical innovation, contemporary design and cycling culture. Created by founders from backgrounds in graphic design, fashion and technical apparel, the brand quickly established itself as one of the leading names in modern cycling aesthetics. Defined by a strong visual identity and a performance-driven mindset, MAAP develops cycling jerseys, bibs and technical apparel engineered for demanding conditions while maintaining a distinctly refined design language. Advanced fabrics, aerodynamic construction and precise fits are combined with minimalist colour palettes and fashion-informed detailing, positioning the brand at the forefront of contemporary cycling apparel. Beyond performance, MAAP represents a broader lifestyle rooted in movement, creativity and community. Collaborations with professional cycling teams, global athletes and design-focused partners reflect the brand’s modern, culture-driven approach to sport. Today, MAAP stands for a new generation of premium sportswear—where technical excellence, sustainability and elevated aesthetics come together both on and off the bike.