MAUI JIM

Hawaiian spirit meets high-performance eyewear – premium sunglasses defined by iconic PolarizedPlus2® lens technology. Maui Jim was founded in Hawaii in 1980 and is globally recognised for exceptional visual clarity, innovative lens technology, and relaxed luxury. Inspired by the intense light and vibrant colours of Hawaii, the brand creates premium sunglasses featuring patented polarized lenses that reduce glare, enhance colour, and provide maximum UV protection. From sporty performance styles to modern aviators and lifestyle silhouettes, Maui Jim combines technical precision with effortless elegance and outstanding comfort. Today, the brand is part of the Kering Eyewear Group and remains one of the world’s leading premium eyewear labels.