MAX MARA THE CUBE

Innovative outerwear with an iconic design approach – luxurious functionality created for a modern and dynamic lifestyle. Max Mara The Cube was launched in 2008 as an independent outerwear concept by Max Mara, combining technological innovation with timeless Italian elegance. At the heart of the collection are ultra-light down jackets, parkas, gilets, and modular layering pieces designed for versatility, packability, and refined functionality. Many styles are reversible, customisable, and crafted from water-repellent high-performance fabrics. Featuring the sustainable CAMELUXE technology – an innovative padding made from recycled camel hair fibres – The Cube merges luxurious comfort with responsible design. Today, the collection is considered an icon of modern luxury outerwear and has even been featured in exhibitions at FIT New York and the Berlin State Museums.