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OUR BRANDS
NEW BALANCE
STEFFL Kids
Floor 4
STEFFL Sports
Floor 4
STEFFL Shoes
Floor 6
New Balance combines athletic innovation with contemporary lifestyle design and is recognised as one of the world’s leading brands for premium sneakers and performance sportswear. Founded in Boston in 1906, the brand stands for exceptional quality, technological innovation and superior comfort — both in sports and everyday life.
The brand is especially renowned for its iconic Made in USA and Made in UK sneaker lines, blending traditional craftsmanship with modern design. From running shoes and activewear to contemporary lifestyle sneakers, New Balance merges performance, comfort and timeless style. The brand represents authentic sports culture, premium materials and modern casualwear with global cult appeal.
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