PERSOL

Persol is one of the world’s most iconic Italian eyewear brands, renowned since 1917 for exceptional craftsmanship, timeless design and authentic Italian elegance. Founded in Turin by Giuseppe Ratti, the brand originally created protective eyewear for pilots and racing drivers and continues to combine technical innovation with refined artisanal quality. The name “Persol” derives from the Italian per il sole — meaning “for the sun” — reflecting the brand’s deep connection to luxury sunglasses and premium eyewear. Persol is recognised for its signature silhouettes, handcrafted acetate frames and the iconic silver arrow detail featured on every design. Legendary styles such as the 649 and the foldable 714 have become true design classics, closely linked to Italian cinema and style icons including Steve McQueen. Each frame continues to be handmade in Italy, combining traditional craftsmanship with innovative technologies such as the patented Meflecto flexible temple system for superior comfort and fit. From timeless sunglasses to sophisticated optical frames, Persol represents luxury eyewear, premium Italian craftsmanship and enduring style with unmistakable character and heritage.