POC

POC is one of the leading innovators in performance protection and has been recognised since its founding in Sweden in 2005 for uncompromising safety, technical innovation and Scandinavian design. Originally rooted in skiing and winter sports, the brand quickly evolved into a globally respected name for premium helmets, goggles, eyewear and protection equipment across skiing, cycling and outdoor performance sports. At the core of POC’s philosophy is the mission to protect athletes and reduce the consequences of accidents through science-driven product development. POC is known for its minimalist aesthetic, advanced safety technologies and highly functional materials that combine protection with elite-level performance. The brand collaborates closely with scientists, medical experts and professional athletes and introduced innovations such as the “Whole Helmet Concept™,” designed to optimise every helmet component for enhanced safety, comfort and functionality. Longstanding partnerships with companies such as MIPS and Volvo further highlight POC’s strong commitment to research and technological advancement. The collections include ski and cycling helmets, performance eyewear, goggles, technical apparel and protective gear developed for professional athletes and ambitious outdoor enthusiasts alike. Alongside technical excellence, POC increasingly focuses on sustainability, durable materials and innovative recycling concepts. The brand represents modern Scandinavian performance, premium sports protection and technologically advanced outdoor and cycling equipment with a refined contemporary design language.