PURAAI

Puraai stands for vegan sneakers that combine responsible design with Italian craftsmanship. Founded in 2018, the brand was created by two Italian designers who were inspired by the idea of reuse during a trip to Japan. The name Puraai combines “Pura” – plastic – with “Ai”, the Japanese word for love.

With clean lines, modern materials and a subtle retro aesthetic, Puraai brings sustainable style to everyday life. Recycled materials, vegan components and carefully considered details define the collections, while distinctive silhouettes give the sneakers their unmistakable character.