OUR BRANDS

SIMPLEHUMAN

STEFFL Marketplace
Floor 1
simplehuman is one of the world’s leading premium home and lifestyle brands, renowned since 2000 for intelligent design, technical innovation and functional everyday solutions. Founded in California by designer and entrepreneur Frank Yang, the company was created with the vision of reimagining everyday household objects and transforming them into more efficient, durable and intuitive tools. Guided by its philosophy of “Tools for Efficient Living,” simplehuman has evolved from a manufacturer of premium waste bins into an internationally recognised design brand for kitchen, bathroom and beauty products. The brand is recognised for its combination of minimalist aesthetics, precision engineering and uncompromising functionality. Its portfolio includes sensor bins, soap dispensers, mirrors, organisational solutions, kitchen tools and premium household accessories designed to simplify everyday routines. High-quality materials such as stainless steel, innovative sensor technologies and thoughtful user-focused details have earned simplehuman a reputation as the “Apple of housewares.” At the core of the brand’s philosophy are durability, sustainability and purposeful design. simplehuman follows a minimalist approach in which form and function are seamlessly integrated. The company focuses on long-lasting products, repairability and responsible resource use, creating solutions that combine performance with environmental awareness. Today, simplehuman represents premium home accessories, innovative household solutions and modern living essentials with timeless design and technological sophistication.
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