OUR BRANDS

SOONICE

STEFFL Kids
Floor 4
SooNice Sunnies is an Austrian premium eyewear brand specialising in high-quality sunglasses designed exclusively for babies and children. Founded by Chris and Doris, the brand was created after discussions with eye specialists highlighted how sensitive children’s eyes are to UV radiation. With the goal of developing sunglasses specifically adapted to the needs of young children, SooNice Sunnies combines medical protection, contemporary design and responsible production in one distinctive concept. The brand is recognised for its child-focused design, safety features and exceptional comfort. Unlike many conventional children’s sunglasses, which are often simply scaled-down versions of adult frames, SooNice Sunnies are developed specifically for children. The collections feature 100% UV-A and UV-B protection, UV-400 lenses, protective side shields against stray light, scratch-resistant lenses and lightweight, flexible materials designed for active everyday use. Models are available for both babies and children, combining functionality with modern colours and contemporary aesthetics. Sustainability is a key part of the brand’s philosophy. SooNice Sunnies are manufactured in Italy using recycled ECONYL® nylon and BPA-free materials. By focusing on recycled resources and responsible production methods, the brand aims to create premium children’s eyewear while supporting a more sustainable approach to manufacturing. Combining Austrian product development, Italian craftsmanship and environmentally conscious materials, SooNice Sunnies represents premium children’s sunglasses, modern protective eyewear and contemporary design with a strong focus on quality and responsibility.
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