SPANX

SPANX is one of the most influential brands in modern shapewear and bodywear, recognised for transforming the global lingerie, apparel and fashion industry. Founded in Atlanta in 2000 by Sara Blakely, the brand originated from a simple idea: creating a more comfortable solution that helps clothing look smoother, more flattering and more confidence-enhancing. Starting with just $5,000 in personal savings, SPANX evolved from an innovative shapewear start-up into a globally recognised billion-dollar company and is widely credited with creating an entirely new category within modern fashion. The brand is recognised for combining innovative functionality, exceptional comfort and contemporary design. SPANX revolutionised shapewear by developing products that offer shaping and support while remaining comfortable, wearable and stylish for everyday life. Its portfolio includes shapewear, leggings, denim, activewear, loungewear, swimwear, intimates and contemporary apparel collections. Signature ranges such as SPANXshape™, SPANXsculpt™ and AirEssentials™ combine performance technology with comfort-focused construction and modern versatility. At the core of the brand is a philosophy centred on innovation, confidence and empowering women through thoughtfully designed products. SPANX positions itself as a brand created by women for women, placing strong emphasis on fit, functionality and body confidence. Through continuous product innovation, advanced fabric technologies and a focus on comfort, the company has expanded far beyond traditional shapewear into a leading lifestyle and fashion brand. Combining American entrepreneurial spirit, product innovation and contemporary design, SPANX represents premium shapewear, functional fashion essentials and modern bodywear with global influence and enduring relevance in contemporary womenswear.