Speedo is one of the world’s most iconic and influential swimwear and performance sports brands, renowned since 1928 for innovation, speed and technical excellence in aquatic sports. Founded in Australia by Alexander MacRae, the company evolved from a swimwear manufacturer into a global leader in competitive swimwear, performance apparel and professional swimming equipment. With the introduction of the revolutionary Racerback swimsuit in the 1920s, Speedo transformed the world of swimming and established itself as a pioneer of technical innovation in the sport.
The brand is recognised for its performance-driven materials, hydrodynamic technologies and uncompromising focus on athletic achievement. Collections include racing suits, swimwear, training apparel, goggles, swim caps and accessories designed for elite athletes, fitness swimmers and recreational users alike. Speedo became particularly known for its Fastskin™ technology, developed in collaboration with sports scientists to enhance efficiency, speed and performance in the water. For decades, Speedo products have been worn by Olympic champions and world-class athletes, making the brand a benchmark within competitive swimming.
Beyond professional sport, Speedo develops contemporary swimwear and aquatic performance collections for training, fitness and leisure, combining technical functionality with comfort and modern design. Increasingly, the brand focuses on more sustainable materials, innovative fabric technologies and long-lasting product development while maintaining its commitment to performance and quality. Speedo represents an active lifestyle, sporting excellence and a passion for movement in the water.
Combining Australian heritage, technical innovation and professional sporting expertise, Speedo represents premium swimwear, high-performance swimming equipment and modern performance sportswear with global recognition and a legacy of excellence in aquatic sports.