Sportalm Kitzbühel is one of Austria’s most successful international fashion brands, combining alpine heritage, luxury sportswear and contemporary fashion since 1953. Originally founded as a small knitting mill in Tyrol, the family-owned company evolved into a globally recognised premium label specialising in skiwear, fashion, golfwear, traditional Alpine clothing and lifestyle collections. Headquartered in Kitzbühel, Sportalm remains deeply connected to its Alpine roots, Austrian craftsmanship and regional identity, all of which continue to shape the brand’s distinctive design philosophy.
The brand is recognised for its unique balance of sportiness, glamour and premium craftsmanship. Collections include luxury skiwear, performance sportswear, golf apparel, ready-to-wear fashion, traditional Alpine fashion and contemporary lifestyle pieces for women, men and children. Innovative functional fabrics, technical performance materials and precise tailoring are combined with feminine silhouettes, bold prints, refined detailing and a strong visual identity. This distinctive fusion of performance and elegance has positioned Sportalm as a unique presence within both the international skiwear and fashion industries.
Sportalm is particularly renowned for its luxury ski collections, which combine technical innovation, insulation and functionality with sophisticated fashion design. At the same time, the brand’s modern interpretations of traditional Alpine wear, golfwear and premium leisure collections reflect the lifestyle and spirit of the Alpine region. Tradition, international outlook and innovation remain central to a design language that successfully blends Austrian heritage with contemporary luxury fashion.
Combining Alpine origins, technical expertise and glamorous design, Sportalm Kitzbühel represents luxury skiwear, premium sportswear, modern traditional fashion and Austrian designer fashion with international recognition and a distinctive Alpine lifestyle aesthetic.