OUR BRANDS

STEAMERY

STEFFL Marketplace
Floor 1
Steamery is one of Scandinavia’s leading clothing care brands, combining modern design, innovative technology and conscious consumption to redefine the way people care for their garments. Founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner, the company was created with the mission of changing how clothing is treated in an era dominated by fast fashion and overconsumption. Steamery promotes a more mindful approach to fashion by encouraging people to care for their garments properly and extend their lifespan. The brand is recognised for its minimalist aesthetic, functional design and premium clothing-care products that merge Scandinavian simplicity with advanced performance. Its collections include handheld steamers, fabric shavers, clothing brushes, detergents and garment-care tools designed to refresh fabrics, remove wrinkles and help clothing remain in excellent condition for longer. Combining powerful functionality with contemporary design, Steamery has become one of the most recognised names within modern textile care. At the core of Steamery’s philosophy is the concept of slow fashion. The brand aims to inspire a more sustainable relationship with clothing by promoting proper garment care and reducing unnecessary consumption. Through innovative products, educational initiatives and a strong focus on longevity, Steamery encourages consumers to value and preserve their wardrobes rather than replace them. Within just a few years, the company has become one of the most influential premium brands in the global garment-care category, with products stocked by leading fashion, design and concept retailers worldwide. Combining Scandinavian design, modern technology and sustainable lifestyle values, Steamery represents premium clothing care, innovative garment-care solutions and contemporary lifestyle essentials with international design appeal.
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