STEIFF

Steiff is one of the world’s most iconic and historic toy brands, renowned since 1880 for exceptional craftsmanship, outstanding quality and the invention of the original teddy bear. Founded by Margarete Steiff in Giengen, Germany, the company evolved from a small felt workshop into a globally recognised premium brand for plush toys, collectibles and children’s products. The history of Steiff is inseparably linked to the creation of the teddy bear and continues to shape the international world of soft toys and childhood companions today. The brand achieved worldwide recognition through the creation of the “Bear 55 PB,” designed by Richard Steiff in 1902 and widely regarded as the world’s first jointed teddy bear. Inspired by U.S. President Theodore Roosevelt, the bear later became known as the “Teddy Bear” and quickly developed into a global cultural icon. Equally legendary is Steiff’s trademark “Button in Ear,” introduced in 1904 as a symbol of authenticity, origin and exceptional quality, remaining a defining feature of every original Steiff creation today. Steiff is recognised for its premium materials, meticulous craftsmanship and extraordinary attention to detail. Collections include teddy bears, plush animals, baby toys, children’s products and exclusive collector’s editions appreciated worldwide. Many pieces are still produced using traditional manufacturing techniques and undergo rigorous quality controls. Mohair, alpaca fibres, premium plush fabrics and precision craftsmanship ensure that Steiff creations are designed to be treasured across generations. Combining rich heritage with modern innovation, Steiff continues to evolve through advanced materials, contemporary product development and international collaborations. The brand represents emotional value, trust and timeless quality and remains a global symbol of premium plush toys, luxury collectibles and German craftsmanship with enduring cultural significance.