Studio Nicholson represents modern British luxury fashion, exceptional fabric innovation and a timeless design philosophy centred around quality and longevity. Founded in London in 2010 by designer Nick Wakeman, the brand was created from a desire to reimagine everyday wardrobe staples through superior materials, precise construction and contemporary proportions. Rather than following seasonal trends, Studio Nicholson focuses on creating a permanent wardrobe of elevated essentials that combine functionality, sophistication and enduring relevance.
The brand is recognised for its distinctive fabric-first approach, where the development and selection of exceptional textiles form the foundation of every collection. Clean lines, architectural silhouettes and modern proportions define the Studio Nicholson aesthetic, often drawing inspiration from Japanese culture, architecture and craftsmanship. Precise tailoring, relaxed fits and a refined colour palette create a unique balance between minimalism and contemporary luxury.
Collections include premium menswear and womenswear, featuring tailoring, trousers, denim, knitwear, outerwear, shirting, footwear and accessories. The brand is particularly renowned for its signature trousers, oversized silhouettes and modular wardrobe philosophy, where every piece is designed to work seamlessly with the rest of the collection. Since the launch of menswear in 2017, the category has become a major driver of the brand’s international growth and recognition.
Combining British design heritage, Japanese-inspired aesthetics and exceptional fabric expertise, Studio Nicholson represents contemporary luxury fashion, elevated essentials and timeless wardrobe design. The brand has become synonymous with quiet luxury, offering sophisticated, long-lasting clothing distinguished by architectural precision, understated elegance and enduring modernity.