Sundek is one of the world’s most iconic surfwear and beachwear brands, renowned since 1958 for its Californian spirit, technical innovation and authentic coastal lifestyle. Founded in San Francisco as one of the first brands dedicated entirely to surfing, Sundek quickly became an integral part of the emerging surf culture across California, Hawaii and the East Coast of the United States. Over the decades, the brand helped shape modern boardshort design while becoming synonymous with freedom, adventure and life by the ocean.
The brand is recognised for combining technical performance with distinctive design. Sundek achieved global recognition in 1972 with the launch of its legendary Rainbow Boardshorts, featuring the iconic rainbow detail on the back that remains one of the most recognisable signatures in surfwear today. Quick-drying fabrics, durable construction and innovative functionality made Sundek a favourite among professional surfers and established the brand as a pioneer in premium performance swimwear.
Today, the collections include swimwear, beachwear, casual apparel and accessories for men, women and children. Alongside its iconic boardshorts, Sundek offers bikinis, swimsuits, T-shirts, polos, shirts, dresses, towels and beach accessories that seamlessly blend California surf heritage with Italian design expertise and contemporary innovation. The result is a versatile lifestyle collection designed for both the beach and everyday wear.
Guided by its “Follow the Sun” philosophy, Sundek celebrates optimism, freedom and a passion for adventure. Combining authentic surf heritage, technical expertise and timeless beachwear style, Sundek represents premium swimwear, luxury beachwear and contemporary resort fashion with enduring global appeal.