Sweet Protection is one of the leading brands in premium helmets, protective equipment and technical performance apparel for outdoor and action sports. Founded in 2000 in the Norwegian mountain village of Trysil by a group of passionate skiers, snowboarders, kayakers and mountain bikers, the company was created with the ambition of developing protective gear capable of meeting the demands of the world’s most dedicated athletes. From the beginning, Sweet Protection has been driven by a mission to create superior protection that inspires people to push their boundaries with confidence.
The brand is recognised for its combination of Scandinavian engineering, cutting-edge technology and uncompromising safety standards. Sweet Protection develops helmets, eyewear, protective gear and technical apparel for skiing, snowboarding, mountain biking, road cycling and paddle sports. Through extensive research, athlete collaboration and advanced material innovation, the company creates products that deliver exceptional protection, lightweight performance and outstanding functionality. Its guiding philosophy, “Stronger, Lighter, Better,” remains at the core of every product developed.
Sweet Protection is particularly renowned for its award-winning ski and cycling helmets, trusted by professional athletes and outdoor enthusiasts around the world. Close partnerships with elite competitors play a vital role in product development, enabling the brand to create equipment that consistently exceeds industry safety standards. Alongside performance and protection, Sweet Protection places strong emphasis on comfort, modern design and a distinctly Scandinavian aesthetic that balances technical innovation with timeless style.
Combining Norwegian outdoor heritage, advanced engineering and uncompromising quality, Sweet Protection represents premium helmets, technical sportswear and professional protective equipment for skiing, cycling and outdoor adventure. The brand embodies safety, performance and the spirit of pushing boundaries in every environment.