THE UPSIDE

The Upside is an Australian activewear and lifestyle brand founded in Sydney in 2013 by Jodhi Meares. Created with the vision of combining high-performance sportswear with contemporary fashion and modern living, the brand has become known for redefining activewear through a balance of functionality, style and versatility. Today, The Upside represents a modern approach to dressing that moves effortlessly between wellness, movement and everyday life. A defining characteristic of The Upside is its fusion of technical performance and relaxed Australian sophistication. The collections include premium leggings, sports bras, training apparel, knitwear, loungewear and versatile ready-to-wear pieces designed to transition seamlessly from workouts to daily activities and travel. Signature prints, refined colour palettes and feminine silhouettes create a distinctive aesthetic that combines athletic functionality with elevated style. At the core of the brand lies a holistic lifestyle philosophy. The Upside views movement, wellbeing and fashion as interconnected elements of contemporary living. Its collections reflect a mindset centred around balance, energy and conscious self-care, while also emphasising premium materials, thoughtful production practices and long-lasting quality. Blending activewear, fashion and modern lifestyle design, The Upside represents a contemporary vision of luxury sportswear. The brand embodies effortless versatility, combining performance, comfort and understated elegance within a distinctly modern wardrobe.