UNDER ARMOUR

Under Armour is one of the world’s leading performance sportswear brands, recognised since 1996 for innovation, functionality and the continuous evolution of athletic apparel. The company was founded by former University of Maryland football player Kevin Plank, who set out to create an alternative to traditional cotton T-shirts. His vision led to the development of revolutionary moisture-wicking performance apparel designed to keep athletes cool, dry and comfortable during competition and training. Today, Under Armour is considered one of the most influential names in global performance sportswear. A defining characteristic of Under Armour is its combination of technological innovation and performance-driven design. The collections include training apparel, running and team sportswear, footwear, accessories and advanced athletic equipment developed for a wide range of sports and activities. Proprietary technologies such as HeatGear®, ColdGear® and UA RUSH™ are engineered to enhance comfort, temperature regulation and freedom of movement, helping athletes perform at their highest level in varying conditions. At the heart of the brand lies the belief that innovation can improve athletic performance. Many products are developed through extensive research, material engineering and collaboration with professional athletes. Beyond competitive sport, Under Armour has evolved into a global lifestyle brand that combines functionality, contemporary design and athletic culture. Partnerships with internationally recognised athletes and teams have further strengthened the brand’s presence within the global sports industry. Combining American innovation, technical expertise and performance-focused design, Under Armour represents modern sportswear at the highest level. The brand embodies an active lifestyle driven by progress, determination and the pursuit of improvement, transforming performance technology into an essential part of everyday life.