VARLEY

Varley is a contemporary fashion brand founded in 2014, recognised for its seamless combination of elevated activewear, modern womenswear and refined lifestyle design. Established by Lara and Ben Mead, the brand was created with the vision of developing clothing that supports women throughout every aspect of their daily lives while blurring the boundaries between movement, leisure, travel and contemporary living. Drawing inspiration from both London and Los Angeles, Varley combines British sophistication with Californian ease and has evolved into an internationally recognised name within the premium lifestyle sector. A defining characteristic of Varley is its balance of functionality, comfort and modern elegance. The collections include activewear, knitwear, outerwear, loungewear and elevated everyday essentials distinguished by premium materials, relaxed silhouettes and timeless design. The brand takes a holistic approach to dressing, creating versatile pieces that transition effortlessly between exercise, travel and everyday life while building a contemporary wardrobe designed for modern women. At the heart of the brand lies a deep understanding of the evolving lifestyle of modern women. Today, Varley intentionally positions itself beyond traditional activewear, defining its collections as contemporary fashion designed to move across different moments of daily life. Quality, longevity and versatility remain central to the brand’s philosophy, with collections created to transcend seasons and combine effortless style with practical functionality. Combining British refinement, Californian ease and contemporary design, Varley represents a modern vision of luxury womenswear with international appeal. The brand embodies a confident and active lifestyle where comfort, quality and timeless aesthetics remain central, creating versatile collections designed to support women through every part of modern life.