VILEBREQUIN

Vilebrequin is a French luxury resortwear brand renowned since 1971 for Mediterranean sophistication, premium swimwear and timeless elegance. Founded in Saint-Tropez by Fred Prysquel, the brand was created with the vision of capturing the relaxed spirit of the French Riviera through a new approach to luxury beachwear. Inspired by sports cars, sailing culture and the vibrant lifestyle of Saint-Tropez, Vilebrequin introduced swim shorts that quickly became iconic symbols of international resort luxury and effortless summer style. A defining characteristic of Vilebrequin is its combination of exceptional craftsmanship, premium materials and distinctive prints. The collections include swimwear, ready-to-wear, accessories and resortwear for men, women and children. The brand is particularly recognised for its iconic swim shorts, which undergo numerous production stages to ensure durability, comfort and refined construction. Tropical motifs, maritime influences and artistic prints have become central elements of the brand’s visual identity and continue to define its unmistakable aesthetic. At the heart of the brand lies the desire to capture the effortless joy and freedom of the Saint-Tropez lifestyle. Vilebrequin combines French elegance with relaxed luxury, creating collections that celebrate travel, summer and life by the water. At the same time, the company continues to invest in more responsible material innovation, long-lasting product quality and sustainability-focused initiatives designed to shape the future of luxury resortwear. Combining French Riviera heritage, luxury craftsmanship and timeless resort aesthetics, Vilebrequin represents premium swimwear and lifestyle fashion with global appeal. The brand embodies a contemporary vision of luxury where quality, joie de vivre and effortless sophistication remain central, transforming the spirit of summer into a year-round lifestyle.