WOOLRICH

Woolrich is the oldest outdoor clothing brand in the United States and has represented premium outdoor apparel, functional design and authentic American heritage since 1830. Founded by John Rich in Pennsylvania, the company began by producing durable wool fabrics for loggers, hunters and workers facing extreme outdoor conditions. Over nearly two centuries, Woolrich evolved from a traditional wool mill into an internationally recognised premium outdoor brand while maintaining its commitment to quality, functionality and long-lasting craftsmanship. A defining characteristic of Woolrich is its combination of American outdoor heritage, technical innovation and timeless design. The collections include outerwear, parkas, jackets, knitwear, ready-to-wear and accessories for men and women. The brand is particularly known for iconic elements such as the Buffalo Check pattern, one of the most recognisable symbols in American workwear history, and the Arctic Parka, originally developed in the 1970s for workers building the Alaskan pipeline and still considered one of Woolrich’s signature designs today. Functional fabrics, weather-resistant technologies and durable construction continue to define the brand’s identity. At the heart of the brand lies the ambition to create products that reliably support people across different environments and weather conditions. Woolrich combines traditional craftsmanship with modern material innovation, developing garments designed for both urban and outdoor lifestyles. Its collections follow a refined and understated design language focused on durability, versatility and long-term wearability rather than short-lived fashion trends. Alongside its longstanding outdoor heritage, Woolrich continues to invest in more responsible production practices and sustainable material innovation. The company increasingly works with recycled materials, responsibly certified down and manufacturing partners committed to reducing environmental impact. Combining American outdoor culture, technical expertise and timeless quality, Woolrich represents modern premium outdoorwear where heritage, performance and enduring design remain at the core of the brand.