WOOM

woom is a premium children’s bicycle brand founded in Vienna in 2013, recognised for redefining the global kids’ bike industry through a child-focused approach to mobility and design. Established by two cycling enthusiasts and fathers, Christian Bezdeka and Marcus Ihlenfeld, the company was created after the founders were unable to find a bicycle that truly matched the proportions, ergonomics and riding behaviour of children. This challenge inspired them to develop their own concept, leading to the creation of one of Europe’s most successful and internationally recognised children’s bike brands. A defining characteristic of woom is its commitment to designing bicycles specifically for children rather than simply scaling down adult bikes. The collections include balance bikes, children’s bicycles, mountain bikes, accessories and protective equipment for different age groups. The brand is particularly known for its lightweight construction, child-specific geometry, ergonomic components and innovative safety features that make learning to ride easier and more intuitive. On average, woom bikes are significantly lighter than many conventional children’s bicycles, helping young riders gain confidence and control more naturally. At the heart of the brand lies the mission of inspiring children to enjoy movement, independence and the freedom of cycling. woom combines technological innovation with a deep understanding of child development, creating products that support safety, comfort and riding enjoyment at every stage. The company continues to invest in research, product innovation and new mobility solutions designed specifically for young riders, establishing itself as a leading force in the premium children’s bicycle segment. At the same time, woom remains committed to durability, responsible product development and the continuous improvement of materials and production processes. Combining Austrian innovation, child-centred design and advanced bicycle engineering, woom represents a new generation of premium bikes for children and teenagers. The brand embodies the idea of rethinking mobility from a child’s perspective, creating products that encourage confidence, independence and a lifelong love of cycling — from a child’s very first balance bike to their teenage years.