The new school year is just around the corner – time for a wardrobe refresh!
At STEFFL Kids, it’s all about the best styles for the start of school. We present on-trend outfits, cool combinations and standout pieces to make getting ready for the new school year even more exciting.

College Vibes for the Littlest Trendsetters

The Preppy Look

Classic, cool and timeless: Preppy style is one of the most popular fashion trends for the new school year. Pleated skirts, sweater vests, shirts, loafers & co. create the signature collegiate look – making preppy style a fashion statement even for the little ones.

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The New Society

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Entire look by Polo Ralph Lauren

The Perfect Jacket for Back-to-School

College Cool

Varsity jackets are the perfect style update for kids. As a lightweight transitional jacket, they’re ideal for school days – easy to throw on in the morning and effortless to pair with any outfit later on. With their sporty varsity look, they instantly add a stylish, confident touch to every look. A true favourite for the transitional season.

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Left: jacket by Polo Ralph Lauren, right: jacket by Diesel.

Kenzo

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Small details, big look

Accessories for Kids

With the right accessories, going back to school is even more fun! From colorful backpacks and water bottles to caps and cute hair accessories – practical favorites add a touch of color and fun to every school day.

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Hat by Monnalisa, sunglasses by Dolce & Gabbana

Chloé

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Hat by Moncler

Production: Johanna Schmid
Coordination: Damaris Heinfellner
Photographer: Elisa Teichtmeister
Styling: Anna Stürgkh
Make-up Artist: Irma Hadzic

Back-to-School Week at STEFFL

August 31 to September 5, 2026

To celebrate the start of the new school year, we’re bringing back our Back-to-School Week with exciting highlights and giveaways.

Come by and celebrate the start of the new school year with us!

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