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Wimbledon Edition

The Tennis Edit

With Wimbledon, the tennis season reaches its most stylish peak. We take a closer look at the tournament's traditions, reveal what players and spectators are embracing, and showcase looks for on and off the court – all available to shop at STEFFL.

On The Court

Why Wimbledon Has Always Worn White

Dresscode: White

Wimbledon is renowned for one of the most stringent dress codes in sport. Players taking to the world's most iconic grass courts are expected to wear almost exclusively white. Yet the tradition has a fascinating history.

Dating back to Victorian England, visible perspiration was once deemed inappropriate, prompting white clothing to become the preferred choice on court. Over time, what began as a matter of etiquette evolved into one of the tournament's most enduring symbols. Today, Wimbledon's all-white rule remains a hallmark of elegance, heritage and the timeless appeal of the sport's most celebrated championship.

Lacoste

Women

Lacoste

Heritage Tennis Dress with Integrated Shorts

Men

Lacoste

Regular-Fit Cotton Polo Shirt

Find all featured looks at STEFFL Sports on Level 4.

Off The Court

The Essence of Wimbledon Spectator Style.

Style in the Stands

Spectators at Wimbledon also adhere to an unspoken dress code: white, light hues and classic silhouettes define the style in the stands. Linen, elegant dresses, hats and timeless accessories enhance the tournament's rich heritage and refined atmosphere.

British elegance at its finest: a shirt-style midi dress by Barbour.

Women

Mühlbauer

"Walu" Hat with Floral Embroidery

Men

Boss

Slim-Fit Blazer in Checked Linen-Cotton-Silk Blend

Wimbledon's Sweetest Tradition.

Strawberries & Cream

Since 1877, strawberries and cream have been as much a part of Wimbledon as the all-white dress code is of Centre Court. With strawberries reaching their peak during the tournament, the sweet pairing quickly became a quintessential British summer classic and remains an integral part of the Wimbledon experience to this day.

Mimi & Lula

Playful Strawberry Bag for Kids

STEFFL Sports – Level 4

Racket Restringing in Only 30 Minutes

Does your racket need new strings? While you shop, we'll take care of it – your racket will be ready to play again in just 30 minutes.

Complimentary when you purchase a Wilson racket and strings at STEFFL Sports
€9.90 when the strings were purchased at STEFFL Sports
€19.00 for rackets and strings purchased elsewhere

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