MACH & MACH

MACH & MACH is a luxury fashion label founded in 2012 in Tbilisi, Georgia, by sisters Nina and Gvantsa Macharashvili. Internationally recognised for its crystal-embellished heels and statement footwear, the brand has become synonymous with a bold, glamorous and instantly recognisable design language that merges femininity with theatrical elegance. At the heart of MACH & MACH lies a vision shaped by contrast and expressive individuality. Sculptural silhouettes, sparkling embellishments and signature double-bow details define collections that transform shoes into statement pieces with strong visual identity. Inspired by light, celebration, cinema and contemporary culture, the designs balance drama with precision craftsmanship and a refined sense of proportion. In 2020, the brand expanded production to Italy, combining Georgian creativity with Italian shoemaking expertise in Lombardia’s renowned footwear district. Today, MACH & MACH stands as one of the most influential new-generation luxury footwear labels, worn by international artists and fashion personalities and recognised for redefining modern occasion dressing through glamour, craftsmanship and unapologetic self-expression.