TAG HEUER

TAG Heuer Eyewear combines the legendary Swiss watchmaking heritage of TAG Heuer with advanced eyewear technology, contemporary design and uncompromising performance. The brand’s origins date back to 1860, when Edouard Heuer founded the company in Saint-Imier, laying the foundation for one of the world’s most respected luxury watchmakers. For more than 160 years, TAG Heuer has been synonymous with precision, innovation and avant-garde engineering — values that continue to define its eyewear collections today. In 2024, TAG Heuer reintroduced its iconic eyewear collection in collaboration with luxury eyewear specialist Thélios, creating a new generation of sunglasses that blend Swiss precision, motorsport heritage and cutting-edge materials. Designed for performance and modern lifestyles, the collections feature innovative materials such as titanium, carbon fibre and bio-nylon, delivering exceptional comfort, durability and lightweight functionality. The brand is recognised for its technical sophistication, architectural silhouettes and strong connection to the world of motorsport. Collections including Jack Heuer, Vingt-Sept, Line, Shield Pro, Flex and Bolide reinterpret the Maison’s legacy of speed, innovation and precision through modern eyewear design. Ultra-light titanium frames, carbon-fibre components, advanced lens technologies and aerodynamic shapes combine luxury aesthetics with high-performance functionality. Created for individuals who value design, technology and performance in equal measure, TAG Heuer Eyewear reflects the spirit of racing, adventure and contemporary luxury. Combining Swiss heritage, advanced engineering and modern innovation, the brand represents luxury sunglasses, high-performance eyewear and premium accessories with global prestige and a distinctly avant-garde character.